101 Social Media Tactics for Nonprofits: A Field Guide

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Rating details. Sort order. Jun 03, Natalie rated it liked it. Book Finished: June 8th, Rating: 3. In that perspective, it was fascinating to complete a literature review of what experts said, and then see the similarities and discrepancies of what those in the mental health nonprofit community said about the tactics that work for them. Now that I have my research complete, and was able to read this book again, it was an interesting look at h Book Finished: June 8th, Rating: 3. Now that I have my research complete, and was able to read this book again, it was an interesting look at how traditional media tactics carry over into new media.

It does have the promised tactics, but they are found in smaller, easy to consume tidbits with occasional research backed notations. For the most part, this goal is met. This book would work well as a resource for nonprofit communicators new to the realm of social media. It includes information on how to set up the various platforms and what their pros and cons are. Those new to social media will be please to see that some tactics that work in the world of traditional media still apply. For tactics unique to new media, nonprofit marketers will find an easy to understand guide in this text.

It seems silly to refer to a book published 3 years ago as outdated, but it is. Facebook changes its timeline and major functionality at least once a year, which means the sections of the book focusing on set up of this platform no longer apply. Still, the books does what it says, and most nonprofit communicators will get a few new ideas from this quick read.

Apr 18, Jamie rated it liked it. If you are totally befuddled by Facebook and Twitter, then this book will help you wrap your brain around the ins-and-outs of social media.

Storytelling Using Social Media for Not For Profits

As with the entire universe of the internet, some of these techniques will become dated, overplayed or simply not relevant after a few years. However, it's a great jumping off point for learning how to make social media work for your organization instead of simply using it as a means of posting notices about past events.


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The Ultimate TweetDeck Tutorial video. Twitter for Nonprofits is a how-to guide to get started using Twitter as well as creative ideas that will help you use it better. Kanter, B. This book shows nonprofits a new way of operating under a network approach enabled by social technologies.

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Kapin, A. This book is written for nonprofit staff as a guide to social media, email communication, and mobile use. Mansfield, H.

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This book includes practices for Web 1. Mathos, M. This guide is broken into five key areas, and it provides actionable social media tactics for nonprofit organizations, most of which are free. Skip to main content.

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Toggle navigation Navigation. Chapter Chapter 33 Sections Section 1. Writing Letters to Elected Officials Section 2. Writing Letters to the Editor Section 3. Criticizing Unfavorable Action Section 4. Filing a Complaint Section 5. Using Personal Testimony Section 7. Lobbying Decisionmakers Section 8. Conducting a Petition Drive Section Registering Voters Section Conducting a Public Hearing Section Organizing Public Demonstrations Section Initiating Legal Action Section Organizing a Boycott Section Organizing a Strike Section Advocacy Over and For the Long Term.

The Tool Box needs your help to remain available. Toggle navigation Chapter Sections. Section 1. Learn about the different forms of social media and their audiences, and how to use different social media platforms to help achieve your organizational goals. What is using social media for digital advocacy? Why should you use social media for digital advocacy? When might you use social media? Who should use social media?

How do you use social media for digital advocacy? Why use social media for digital advocacy?