Advertising 2.0: Social Media Marketing in a Web 2.0 World

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This widely adopted term is simply a marketing-inspired buzzword that helps define an evolutionary shift toward social and participatory Web experiences. Few of these early sites were considered particularly social or highly interactive. The Web 1. As such, marketers applied tried-and-true marketing tactics and propagated traditional metaphors for conducting business.

And with that, we witnessed the birth of banner ads, online catalogs, interactive auctions, shopping carts and checkout pages. The focus of strategic Web 1.

The Future of Advertising in a Web 2.0 World

By monitoring purchase patterns and tracking the behaviors of its customers online, Amazon could personalize its store for each and every customer — offering up products that would appeal specifically to that particular customer. This was a key distinction in the evolving relationship between marketers and their customers on the Web.

No longer did it have to follow the traditional one-to-many communication approach. Through the Web, marketers could simulate a one-to-one communication experience with their customers.

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However, as we evolve to Web 2. This is an extremely important distinction. Unlike traditional broadcast media, Web 2. Rather, with Web 2.

Advertising 2.0: Social Media Marketing in a Web 2.0 World

This peer-to-peer dynamic underscores everything that customers do online today. From a strategic marketing perspective, marketers must shift their focus away from personalization and move in the direction of socialization.

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  8. Napster, the online music-sharing site, was one of the earliest companies to recognize the power of "peercasting. Because Napster failed to enforce copyright protection amongst its members, however, the music industry filed suit and successfully shut down the business. Nonetheless, the socialization of the online music industry continues to accelerate with the growth of music-sharing sites such as iTunes and Morpheus, which do protect the copyrights of the music publisher even while empowering users to download files.

    Tuten, Tracy | SAGE Publications Inc

    In many ways, the most powerful Web 2. With their online voices and active participation in blogs and social networking sites, they have the ability to shape how your brand is perceived by a vast number of people, to influence the purchase intent of other customers in their networks and to promote or disparage your products and services. By the same token, this peer-topeer dynamic also represents a tremendous opportunity for marketers if they are willing to acknowledge that they are no longer the only ones controlling the message.

    In fact, the real opportunity for marketers is to become part of the dialogue. Many marketers forget sometimes that they are also customers and can insert themselves into the social networks relevant to their brands. Reuters that Ben Qumu believed reached to keep Retrieved in the download advertising 2.

    New School vs Old School Marketing Methods - Web 2.0 Social Media Marketing Is King!

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